‘By studying the These are on pages 84 … Before the decade is out, alliances reach their ultimate conclusion and the official history of Unilever begins. So Unilever continues to build consumer goods businesses in other sectors such as transport and packaging and has a major thrust into North America. %%EOF Promoter & Data Controller: Unilever South Africa trading as Unilever Foodsolutions South Africa, 15 Nollsworth Crescent, La Lucia Ridge Office Park, La Luica, 4051, Durban, South Africa. Our aim is to develop and implement global standards for sustainable palm oil. In 1900 this innovation becomes known as Lux Flakes. This year we set ourselves a commitment to ensure that all of our plastic packaging is fully reusable, recyclable or compostable by 2025, and call on the FMCG industry to do the same. At the start of the 1980s, Unilever is the world’s 26th largest business, with interests including plastics, packaging, tropical plantations and a shipping line, as well as a wide range of foods, home and personal care products. The Calvin Klein brand is sold to Coty Inc NY in 2005. Believed to be a global first for delivering zero waste on this scale, more than 240 factories in 67 countries making products for brands such as Magnum, Knorr, Dove and Domestos have now eliminated landfill waste. Post-war prosperity in Europe, spurred by the start of the European Community, leads to a consumer boom and rising standards of living. But despite the recession the business continues to expand, partly through the development of new products in its established markets, and partly by acquiring companies to take it into emerging categories like frozen and convenience foods. The product is later launched as Jif in the UK, with production out of Port Sunlight, and made available in Europe. The businesses initially aim to negotiate an arrangement to keep out of each other’s principal interests of soap and margarine production, but ultimately decide on an amalgamation instead. The meat business, however, is very seasonal in nature, and fresh perishable products cannot be properly distributed at the time, resulting in sales of pork products dropping dramatically during the summer months. Soap production also moves further from hard soaps to flakes and powders designed to make lighter work of household cleaning. Unilever announces the launch of Cif ecorefill, the new at-home technology that allows consumers to refill and reuse their Cif spray bottles for life. Rainforest Alliance Certified tea also becomes available in the US, Japan and Australia. The beauty bar claims to rinse cleaner than soap, leaving skin clean, soft and smooth. Marketing Strategy for Unilever South Africa UNILEVER COMPANY MISSION "Our purpose in Unilever is to meet the everyday needs of people everywhere - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life". In 2015, Unilever contributes to the launch of the UN’s Sustainable Development Goals (SDGs) and joins global calls for action at the 2015 Paris Climate Conference (COP 21). In northern England, Lever & Co, a family grocery business, begin producing a new soap containing copra or pine kernel oil, to help it lather more easily than traditional soaps made of animal fats. Unilever reacted quickly by fixing the problem. The growth will be driven by the roll-out of The Vegetarian Butcher as well as increasing vegan alternatives from brands including Hellmann’s, Magnum and Wall’s. 0000004234 00000 n We hold information cards on Directors and Board members detailing their working career with us. 88 0 obj <> endobj However, he believed products would ultimately be manufactured locally. The product design is registered as unique. endstream endobj 89 0 obj<>/Metadata 86 0 R/Pages 85 0 R/Type/Catalog>> endobj 90 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC]/Properties<>>>/ExtGState<>>>/Type/Page>> endobj 91 0 obj[/ICCBased 101 0 R] endobj 92 0 obj<> endobj 93 0 obj<>stream Post-war prosperity in Europe, spurred by the start of the European Community, leads to a … Unilever’s marketing mix (4Ps) involves a diversity of products and markets, which dictate differences in pricing.Considering the scale of its consumer goods business, the company has a complex approach to its marketing mix. At the same time, the two companies set up a joint palm-planting venture in Africa. The union quickly gains new members, creating a large group of European businesses involved in the production of almost all goods created from oils and fats. 0000000016 00000 n This includes the decision to sell or withdraw many brands and concentrate on those with the biggest potential. 0 We hold a variety of images from Unilever’s past, including brand advertisements, promotional shots, maps and plans. 0000013791 00000 n H��W�j\G~�����.޵Z��B~�R��i\줶C������s�u\'�1�����$��ٛ�g'�K65��ln/����p��ٙݝq�}Z�gc�v��xi��.��|��t��p�����������^�/����^�LΦ$����ǫ7���_޾��\�_m�Y�n�p�`���zJ�H�����5�V���.E#ẁ���F����(>�����v���p>����k��s��1� Ŕ�mb6D� �ٖB#gkH��Բ%8��&ǣ��o�G��E�շ�Ql�&�m%��b�\)��%M�+��J-Nb�[kO,^zQ�9�=M����MQ�|BQx�y��]��EKUy�%g$#�)�_�1L&��v #�x��wR9"ơ&VFL����@ r�98x�";�XxP,jbU��V�B�L2j"{�9h٘����� �[VX��*��B1�BST3)b�it�US��5Eإ"5�{X`R���B�ѻ2˟��P~�Ɂ��-$�.r���3!�hS���_Rb~�q?aX�"bȸL�s;s� ���*��2B�jFL�FL}�fZd�gs��YC��Pjs�Qe�"3 ���M�wYc�L It features poster advertising of six real women aged from 22 to 96. In the face of climate change, instability and unprecedented economic and environmental uncertainty, Unilever recognises a turning point in history. In the year that war breaks out, companies controlled by Lever Brothers are making about 135 000 tons of soap a year. We identify three areas where we can help deliver real systems change by working in partnership with others in business, civil society, government and NGOs: climate change and deforestation; water, sanitation and hygiene; and sustainable agriculture and food security. We have been working towards 100% renewable electricity as a global goal for 2020, but have achieved five continents ahead of time. Unilever publishes its Code of Business Principles. Substitutable products especially in the emerging markets in Africa and Asia where the rural consumers in the hinterland often use traditional and natural alternatives. The Van den Berghs, a family of butter merchants, have also built up a thriving butter trade in the Dutch town of Oss. 0000014041 00000 n In June 1985, Unipath, one of the companies in Unilever’s new Medical Products Group, launches the Clearblue home pregnancy test. La Lucia Ridge, 4051 Reg. With business in the same town, Jan Jurgens takes a sample of this new product to Simon Van den Bergh who then begins to develop a similar product. It continues to be a leading dental care product in Austria and across the world. Unilever grows tea in East Africa, is a major buyer at all the tea auctions and is the market leader in most consuming countries. Axe body spray for men (Lynx in the UK) is first launched, starting in France. Due to popular demand we are currently running a waiting list, however, If you are interested, please email archives@unilever.com to find out more. Years later, freezing will enjoy a resurgence of popularity when it’s shown to be one of the best ways of naturally preserving the goodness of fresh food. The Heartbrand operates under different names in different markets (Wall’s in the UK and in most of Asia, Algida in Italy, Langnese in Germany and Ola in the Netherlands). Get in touch with Unilever and specialist teams in our headquarters, or find contacts around the world. In 2002, the Lifebuoy brand launches its hygiene education programme, Swasthya Chetna, which will reach nearly 51,000 villages and make a difference to the lives of 120 million people in rural areas of India. The Lever-half of the Unilever name has its roots with one of the founding fathers, William Hesketh Lever. Unilever Opportunities In 1917, Jurgens and Van den Bergh establish factories in England, with one in Purfleet, Essex, which is still manufacturing margarine today. On 2 September 1929, Margarine Unie and Lever Brothers sign an agreement to create Unilever. Late to the idea of corporate styling, Unilever establishes the Unilever U as our corporate logo in 1967. In 2007, the company name formally changes to Hindustan Unilever Limited, as it is still known today. 0000003778 00000 n A number of strategic acquisitions are made throughout 2014, including the Talenti super-premium ice cream business in North America and the Qinyuan water purification business in China. We welcome donations of artefacts or records from members of the public. We announced we will source 100% of the carbon derived from fossil fuels in our cleaning and laundry product formulations with renewable or recycled carbon. 0000016943 00000 n Margarine businesses Jurgens and Van den Bergh, Jbusinesses, Centra and Schicht join forces to create Margarine Unie – the Margarine Union. In 1993, Unilever acquires Breyers ice cream in the US. In January, we announce that we have achieved our target of sending zero non-hazardous waste to landfill from our entire network of factories. Requests for reuse or reproduction can only be made for images sourced directly from our collections. endstream endobj 94 0 obj<> endobj 95 0 obj<> endobj 96 0 obj[105 0 R] endobj 97 0 obj<>stream We set out an ambitious new range of measures and commitments designed to improve the health of the planet by taking even more decisive action to fight climate change, and protect and regenerate nature, and to preserve resources for future generations. For the tenth year running, Unilever is named foods sector leader in the Dow Jones Sustainability Indexes – the only company ever to achieve that accolade. Unilever backs an industry-wide move towards supporting sustainable agriculture at the World Economic Forum in Davos. The Unilever Sustainable Living Plan sets out hundreds of targets and commitments which fall under three key goals: to help more than a billion people improve their health and wellbeing, to halve the environmental impact of the making and use of our products and to enhance the livelihoods of thousands of people in our supply chain. The acquisition brings with it famous brand names including Pond’s and Vaseline. This led to the launch of the first Knorr dried soups across continental Europe in 1873. Today, they continue to play a key role in setting out how we seek to ensure compliance with laws and regulations, protect our brands and reputation, and prevent harm to people or the environment. It is promoted by the company as ‘an entirely new and revolutionary product’. In more recent years, the Purfleet factory has expanded to make some of Unilever’s best-known brands such as Flora, Bertolli and Olivio and is reputed to be the largest margarine factory in the world. We will achieve Net Zero emissions from all our products by 2039. Our vision is a new way of doing business – one that delivers growth by serving society and the planet. Certain sections of the Unilever Annual Report and Accounts 2016 have been audited. ...find out about a person who used to work at Unilever or a related company. Staff of Unilever Art, Archives and Records Management remain working mostly from home but still welcome your enquiries. We announced our signing of an agreement to acquire Liquid I.V., a U.S-based health-science nutrition and wellness company. Restructuring creates four core business areas: Home Care, Personal Care, Foods and Speciality Chemicals. Unilever’s United Africa Company continues to grow, producing goods for sale in the newly independent African states, which helps create new local manufacturing industries. 0000004366 00000 n We have a collection of in-house magazines, many of which include articles on long service awards, marriages and obituaries. https://www.unilever.co.za › about › who-we-are › our-history All our factories, offices, R&D facilities, data centres, warehouses and distribution centres – across Africa, Asia, Europe, Latin America and North America – are now powered by 100% renewable grid electricity. For employees drafted to war, Lever Brothers agreed to re-employ them on their return and give allowances to their dependants whilst they were away. The necessary rationalisation leads to large acquisitions and equally large divestments. 0000017260 00000 n By 1807 he had succeeded in developing a method of producing a high-quality amber-coloured, delicately perfumed transparent soap. On 13 February 1908, a ‘secret’ pooling agreement is reached whereby the Jurgens and Van den Bergh businesses agree to pool their profits. In 1904, Lever Brothers launch Vim, one of the very first scouring powders. Signalling intentions to increase its presence in the US, Unilever acquires National Starch, a leading producer of adhesives, starch and speciality organic chemicals. It works to increase the amount of certified, sustainable palm oil that is available, and has set sustainability criteria against which suppliers can be certified. The high standard of the service has been recognised by The National Archives (TNA), and the collections have been recognised as being of international significance through the award of ‘Designated Status’ by the Arts Council England for both the Unilever and United Africa Company collections. Please note that visits are by appointment only (between 10.00 to 16.00 Monday to Friday, excluding bank and public holidays) and are dependent on staff being available on site to assist. �G�n�;�U4������Y����C#:����)-���e������5e2��bC��$� ������000�g0�7QX��������Z�`��� "��( �V� If you have an item or collection you wish to donate, please email archives@unilever.com with details of the item you hold. Its solid twin pillars on a common base suggest the idea of the two united parts of the business, Ltd and NV, and the two Us superimposed on one another symbolise the 1930 union. The SA subsidiary of Lever Brothers was registered in 1904. Located in Port Sunlight, the historic home of Unilever in the UK, the Unilever Art, Archives and Records Management team look after one of the most important collections of business records in the world. 0000130022 00000 n In 1871, the Jurgens family acquire the patent for making margarine from its inventor Mège Mouriès. Our dedicated section for investors. Many of the values he stood for still have resonance for us as a business today. To request an appointment for research at the archives, please download and complete the Research Request Form below, and email it to archives@unilever.com. He was one of the great pioneers of modern consumerism. The idea is proposed to make ice cream during the summer season. Unilever companies are encouraged to promote and defend their legitimate business interests. Any updates to our services will be posted on this page. 0000129996 00000 n Unilever’s turnover exceeds €50 billion, with all regions and categories contributing to growth. Our purpose is to make sustainable living commonplace. Today the Plan continues to evolve, driving growth in our business while harnessing our reach and expertise to create change in the world. This report offers an analysis of the current organisational structure and management approach of the senior management team at Unilever, a multi-national organisation that produces and distributes many well-known consumer products. To discover more about Unilever’s rich history, explore our interactive timeline or download The Formation of Unilever brochure (PDF | 2MB). The team are responsible for the collection and management of Unilever’s archives which span several centuries – in fact, our oldest document dates from 1292. The collections contain original documents, printed sources, images and films, for example, we hold the first advert that was ever aired on television for S. R Gibbs toothpaste. Pears wanted to develop a pure soap that would be gentler on the skin than many of the harsh products of the time. Unilever maintains production facilities in 88 countries and sells its products in an additional 70. To have the best chance of identifying the person you are looking for, email archives@unilever.com with as much of the information below as possible: ...visit Unilever Art, Archives and Records Management. As the First World War is set to make a big impact, soap and margarine are in huge demand as vital wartime supplies, and the oil and fats industry is placed under the control of the British and German governments. Each woman is chosen to challenge conventional stereotypes about beauty, offering an alternative to the youthful, airbrushed and unattainable supermodel images usually portrayed in advertising. It all started back in 1887, when William Lever, the founder of Lever Brothers, registered the Sunlight trademark in South Africa (SA). (Unilever, n.d.) 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